CONJOINT ANALYSIS IN ORDER TO DETERMINE THE COMPARATIVE IMPORTANCE OF THE WATER IN SITU USES IN RECREATIONAL SITES

Análisis conjunto para determinar la importancia relativa de los usos in situ del agua en sitios de recreación


Jorge Gayoso


More and more, the society show higher demand for sites of recreation related with natural resources. Under the assumption that the users maximize their utility function, the choice of the site would reflect the preference that the user grants to the offer and quality of the several attributes of the place. By means of Conjoint Analysis, the favorite in situ uses of the water and the comparative importance that the families grant to four attributes of a site in several levels of provision to the moment of deciding the place where passing their vacations or carry out activities of recreation, was determined. The considerate attributes were the presence of fresh water, native vegetation, mountain range and services. Residence and in situ surveys were gotten up under several designs of levels attribute. The asked assigned a score to a group of profile-pictures that represented the hypothetical options of sites of recreation, from where it was derived the utility of each level attribute and the corresponding comparative importance of attributes and levels. The presence of water in order to develop activities of recreation with direct contact resulted the attribute more valued on the average (36%) and mountain range, the less important one (19%). Between the in situ uses, bath resulted more favorite (33%), although the water as observable landscape was mentioned like the most frequent use. The visitors of a site, due to their payments, allow to confirm that the water and the in situ uses have economical value, which could mean an implicit willingness to pay for this environmental service, act that should be considered in the assignment of the water resources and policies and their relationship with consumptive users.


Tercer Congreso Latinoamericano de Manejo de Cuencas Hidrográficas
8-13 de junio, 2003. Arequipa - Perú